How good are your Macaroons?

Does your product or service stand the test of time? I purchased these macaroons on special order from John Lewis, who kindly shipped some in from their magic storehouse of magic goodies, just waiting to be dispatched.


Tasty looking, right? Well, if you like biting in to freeze dried maltersar like sweets, then yes. I however; was less impressed. The whole purpose of me buying these rainbow looking treats, spun out of my friend’s doggy bag, which she transported home from a very special wedding, with a very special chef on hand to whip up some French macaroons.

Now I could be way off here, but I’m told the chef was very particular to introduce them as’French macaroons’, which are no ordinary macaroon; and certainly after sampling both, I would have to agree.

Given the influx in information, and choice out there, how good is your product or service? Would you fall under the average macaroon, or ‘the french macaroon’ category.

I have asked myself the same question. What is so different about The Social Exchange Blog to the other 174 million blogs out there? In this instance the answer has to be, me! Not because I wish to puff myself up, but because I am the sole author of this blog and I am unique in every way; just as you are. Without conflicting today’s post can I encourage you not to become a carbon copy. It is good to be influenced by those further down the track, and to choose those influences wisely; but there is no one else that can write like you, talk like you, or think like you. Remember this when you come to sell your product, or service. We don’t need everyone to buy into our product. At least not at the expense of changing everything about who we are, and what we stand for?

Sounds like some kind of rebel message, right? Not so. I’ll leave you with these burning questions:

What’s the french on your macaroon? Are you delivering what you have always intended? How good are your macaroons, actually?

Published by Leanne

Social media manager for Oxford University Press. Entrepreneur and writer. Here to inspire.

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