A crazy little thing called love…

Perhaps it’s the most welcomed phrase in the whole world, and one more brands/businesses should be tempted to use when communicating with their consumers. If not in words, then at least in action. I certainly believe the shift in culture is forcing more and more businesses to rekindle their love for the consumer. After all it’s the consumer who keeps us all in business.

Just like our natural instinct to determine the difference between a true relationship, and a ‘friends with benefits’ kind of relationship. The same analogy, I believe, can be applied to world of business, branding and marketing both now, and in the years to come.

We appreciate businesses who take the time to thank us, or acknowledge our custom in even the smallest way. Do I think some consumers take this too far, and abuse businesses. Certainly; but I’m batting for the consumer and business who plays fair.

Happy Valentines everyone!

Published by Leanne

Social media manager for Oxford University Press. Entrepreneur and writer. Here to inspire.

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