Myth 1: Having a Facebook page, does not guarantee you ROI on your social strategy. Especially if off screen you can’t even be bothered to talk to the potential customers standing in front of you - who by the way live less than two minutes from your shop. (This post comes out of frustration, after a disheartening experience at the Scottish Wedding show today).
I believe to succeed this year that yes being online and having a social media strategy is extremely important, but you should note that if you cannot carry the same personality you present online offline, you will miss out.
Having a Facebook page will not save you from the consumer who passes you by because you failed to deliver offline, what you promise online.
Think of it like this; For every genuine like or follower you obtain online, is the equivalent of someone walking into your store, and should not be taken lightly.