Tag Archives: small businesses

Are you fluent in social media yet?

1 Mar

Being fluent in a foreign language, and learning to lip read a language are very different.

Fluency in French, for example, suggests the ability to speak or write in french easily with accuracy. There is a deeper understanding here; and ability to communicate freely, with an extensive vocabulary on hand.

At School, I had a great passion to learn French, (I guess I still do) but as it turns out my name fell under the wrong letter, which in turn destined me to learn German instead. And yet that didn’t stop me from learning the words of my favourite French song, Moi Lotia by Alizee; and performing the song in front of the whole school in one of our many talent contests.

At the end of my performance I got the shock of my life when my German teacher who was supervising us at the time, came up at the end to congratulate me on my French!

If it’s possible for an innocent young girl to memorize her favourite pop song, in another language, then it’s possible to act like you understand social media, but actually don’t.

If you own a business of any shape or size, then please learn the basic language of social media first, before you  go handing over your social strategy to a third-party.

There is more frustrating that to see small businesses get ripped off when all they really needed was a little bit of training along the way.

If you have any questions on social media marketing, or would like to find out more on why having a social strategy is crucial for your business. Please drop me an comment in the box below and I will get back to you. Alternatively, click here; @leemac85 and chat to me on Twitter!

Thanks for reading!

Hope to connect with you soon!

 

The Myths of Social Media

20 Feb

Myth 1: Having a Facebook page, does not guarantee you ROI on your social strategy. Especially if off screen you can’t even be bothered to talk to the potential customers standing in front of you  - who by the way live less than two minutes from your shop. (This  post comes out of frustration, after a disheartening experience at the Scottish Wedding show today).

I believe to succeed this year that yes being online and having a social media strategy is extremely important, but you should note that if you cannot carry the same personality you present online offline, you will miss out.

Having a Facebook page will not save you from the consumer who passes you by because you failed to deliver offline, what you promise online.

Think of it like this; For every genuine like or follower you obtain online, is the equivalent of someone walking into your store, and should not be taken lightly.

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